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adidas

COOKIE NOTICE

UPDATED: 2022-06-06

1.    COOKIES AT A GLANCE

WHY DO WE USE COOKIES?

When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases.

COOKIE CATEGORIES

WHAT ARE COOKIES USED FOR

LEGAL JUSTIFICATION 

FOR MORE INFO

“REQUIRED”

We use “Required Cookies” to operate our site. This includes making sure that we remember the products you have placed in your cart, or your language preferences. Without these Cookies, you will not be able to view our site properly.

 

These cookies are necessary so that adidas can provide a service explicitly requested by you.

For the subsequent use of data collected through Cookies we rely on our legitimate interest or performance of a contract with you, depending on the Cookie. See sec. 5 for the complete list of Cookies.

See sec. 3.1.a for info about Cookie use cases, categories of personal data, retention periods, and categories of recipients.

 

See sec. 5 For the complete list of Cookies.

“FUNCTIONAL”

We use “Functional Cookies” to continuously improve our website performance. This includes business analytics activities.

We obtain your consent for the storage and reading of these Cookies. We rely on our legitimate interest for the subsequent use of data collected through these Cookies. See sec. 5 For the complete list of Cookies.

See sec. 3.1.b for info about cookie use cases, categories of personal data, retention periods, and categories of recipients.

 

See sec. 5 For the complete list of Cookies.

“MARKETING”

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign.

We obtain your consent for the storage and reading of these Cookies, and for the subsequent use of data collected through these Cookies. See sec. 5 For the complete list of Cookies.

See sec. 3.1.c for info about Cookie use cases, categories of personal data, retention periods, and categories of recipients.

 

See sec. 5 For the complete list of Cookies.

Do you want to further engage on the topic of Cookies?

You can actively influence your Cookie experience

·      You can change your Cookie settings through the Cookie management tool available at the bottom of our website.

·      You can change cookie settings in your browser.

·      You can selectLogging out from allmy devices” option in your account section.

There are resources available on the internet helping you to grow your knowledge around Cookies:

·      Find tutorials for individual browsers showing how Cookie setting can be changed.

·      Find introductions to the Cookie-based advertising works.

·      Find more information about the legal framework governing the use of Cookies.

See sec. 3 for more detailed, general information about Cookies, how they work and what you can do about them.

 

2.    WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA (“ADIDAS JOINT CONTROLLERS”)?

For the purposes described in this Notice and compliance with local privacy laws and the GDPR, the following adidas entities are responsible:

 

adidas AG- Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany (”adidas AG”)

 

Also, for the purposes of:

§ Sales of adidas products – online and off-line order

§ Product research and development

 

The adidas entities below are responsible for your Personal Data:

 

adidas AG

adidas International Trading AG - Am Platz 1b, Root D4, Luzern, 6039, Switzerland

 

They are known as the adidas “Joint Controllers” under the GDPR and local privacy laws. They are jointly responsible for determining why (“Purpose”), how (“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call them “Responsible Entities” to make it easier for you to understand.

 

For some scenarios described in this Notice, there may be other adidas and/or non-adidas entities also responsible for using your Personal Data, please refer to the specific scenario for more information.

 

 

3.    “COOKIES” NOTICE: INSTALLING COOKIES, PIXELS, TAGS, AND OTHER TECHNOLOGIESON YOUR BROWSER TO COLLECT YOUR DEVICE INFORMATION AND TRACK YOUR ACTIVITIES ONOURS AND OTHER PLATFORMS

 

PROCESSING

When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.

 

Managing Cookies In Your Browser

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

 

Alternatively, you can select the “Logging out from all my devices” option in your account section.

 

Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data.

Find out how this works for your browser here:

 

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en

 

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1

 

You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm

 

 

                                    3.1.a.    REQUIREDCookies .

We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. Without these Cookies, you will not be able to view our site properly.

 

Specifically, they allow us to do the following:

 

§ SITE DIAGNOSTICS AND ANALYTICS

The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages.

 

§ SITE SECURITY MAINTENANCE

The technology is used to ensure site and user security. For example, session timed-out for security reasons.

 

§ ROUTING

The technology is used to route customers to specific versions/applications of a service, such as might be used during a technical migration.

 

§ SITE LOADING

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

§ User-Requested Multi-Session Log-In

The technology is explicitly requested by the user to remember their user ID’s or stay logged in more than one session.

 

§ USER IDENTIFICATION AND AUTHENTICATION

The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not).

 

§ ESSENTIAL FUNCTIONS ENABLER

The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app.

 

§ A/B TESTING – DESIGN

The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

 

§ CUSTOMER SERVICE

The technology is used by and for the purposes of customer service

 

 

§ PAYMENT

The technology is implemented on the check-out page by Payment Services Providers to allow users to complete the payment transaction using the selected vendor's payment services. The Provider collects information directly from the data subject. The Provider is solely responsible for personal data use beyond the payment transaction, and controls certain aspects of the technology, such as the expiration time.

 

 

LEGAL BASIS  

·      Necessary so that adidas can provide a service explicitly requested by you – for storage and reading of Cookies

·      legitimate interest, performance of a contract- for subsequent use of data collected through Cookies

 

 

CATEGORIES OF PERSONAL DATA

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

 

RETENTION PERIOD

Browsing Session

Duration of the browsing session whilst you access the website or continue your session which lasts for as long as your browsing session does not expire.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory, at the bottom of this page.

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

 

                                    3.1.b.    FUNCTIONAL Cookies

We use “Functional Cookies” to continuously improve our website performance.

 

Specifically, they allow us to do the following:

 

§ NON-MARKETING SITE/APP BUSINESS ANALYTICS

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

 

LEGAL BASIS  

Consent – for storage and reading of Cookies

Legitimate interest – for subsequent use of data collected through Cookies

 

CATEGORIES OF PERSONAL DATA

Identity Information (when available to adidas)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

 

RETENTION PERIOD

Browsing Session up to 24 months.

Anytime

You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory at the bottom of this page.

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

 

                                    3.1.c.    MARKETING Cookies

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems.

 

Specifically, they allow us to do the following:

 

§ 3rd-Party Advertising

the technology is used to share your data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

 

§ Behaviour Tracking

The technology is used to collect your device data, and related web browsing behaviour (e.g. clickstream).

 

§ Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

 

§ Marketing Precision Analytics

The technology is used to analyse consumer behaviour and preference for more accurate targeted, personalised ads and digital messages, and other marketing ROIs. For example, Ad response rates — where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.

 

§ RTB - Real Time Bidding

The technology enables real time bidding (“RTB”).

 

 

LEGAL BASIS  

Consent – for storage and reading of Cookies

Consent – for subsequent use of data collected through Cookies

 

 

 

CATEGORIES OF PERSONAL DATA      

Identity Information (when available to adidas)

Browsing Information

Mobile Device Information

Location information: this is collected through observing your browsing behaviour

Membership Information (when available to adidas)

Behavioural and Preference Information (if available to adidas)

Measurements

 

RETENTION PERIOD   

Browsing Session up to 24 months.

Anytime: you can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.

 

Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.

 

For more information about all the Cookies we use on this platform, please check out our Cookie Directory at the bottom of this page.

 

CATEGORIES OF RECIPIENTS 

adidas AG Subsidiaries and Affiliates

Site Administration Support Providers

Business Consulting Service Providers

Data Analytics Solution Providers

Advertising Agency Partners

Social Media Platforms

Targeted Marketing Service Providers

 

4.    DATA PROTECTION OFFICER

 

DataProtection@adidas.com

 

Global Legal (Privacy) | Data Protection Officer

adidas AG

Adi-Dassler-Straße 1

91074 Herzogenaurach

Germany

5.    COOKIE DIRECTORY

 

Technology Name

party

Expiration

Provider

Category

Function

Function Details

Legal basis for deployment of technology

Legal basis for subsequent use of data AND relevant section of the Privacy Notice

customer_hashed_email_pers

1

session

Tealium

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

euci_persisted

1

session

Tealium

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

AMCV_7ADA401053CCF9130A490D4C%40AdobeOrg

1

session

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

s_pers

1

session

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

AMCVS_7ADA401053CCF9130A490D4C%40AdobeOrg

1

session

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

demdex

3

1 year

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

s_cc

1

session

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

s_sess

1

session

Adobe Analytics

Required – to be changed to Functional by July 2022

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

notice_preferences

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

UserSignUpAndSave

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

utag_main

1

session

Tealium

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

wishlist

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

mt.v

1

session

Monetate

required

A/B Testing - Design

The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

RT

1

session

mPulse

required

Site Diagnostics and Analytics

The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

restoreBasketUrl

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

newsletterShownOnVisit

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

ku1-vid

1

session

Klarna

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

_GRECAPTCHA

3

6 months

Google ReCaptcha

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

account.grant.accessToken

1

2 hours

W&M Services

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.d. Persistent Log-In

account.grant.refreshToken

1

1 month

W&M Services

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.d. Persistent Log-In

checkedIfOnlineRecentlyViewed

1

1 day

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

enforce_policy

3

1 year

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

fp_token_7c6a6574-f011-4c9a-abdd-9894a102ccef

3

1 year

Pay.On

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

KHcl0EuY7AKSMgfvHl7J5E7hPtK

3

20 years

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

l7_az

3

1 year

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

LANG

3

1 year

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

__cq_dnt

1

session

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

ab_qm

1

session

Tealium

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

default_searchTerms_CustomizeSearch

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

dw_dnt

1

session

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

nsid

3

Session

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

ocapi.trusted.auth.token

1

2 hours

W&M Services

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

dwanonymous_*

1

6 monhts

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

dwsid

1

session

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

fallback_dwsid

1

30 minutes

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

geoRedirectionAlreadySuggested

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

persistentBasketCount

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

paypal-offers--cust

3

1 day

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

userBasketCount

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

isHomePageStartCurtainOpened

1

1 year

Glass

required

Multi-Media Streaming (Session Only)

The technology is a session-cookie used for multi-media streaming purposes such as multimedia content player session cookies (such as flash player cookies) for the duration of a session.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

glass-canary

1

session

Glass

required

Site Loading

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

gl-feat-enable

1

session

Glass

required

Site Loading

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

akacd_generic_prod_grayling_adidas

1

session

Akamai

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

akacd_Phased_www_adidas_com_Generic

1

Session

Akamai

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

akacd_plp_prod_adidas_grayling

1

session

Akamai

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

geo_country

1

session

Akamai/Glass

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

geo_ip

1

session

Akamai/Tealium

required

Site Security Maintenance

The technology is used to ensure site and user security. For exmple, session timed-out for security reasons.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.b. Domain and Network Security and User Authentication

pagecontext_secure_cookies

1

session

Glass

required

User Identification and Authentication

The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not)

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.c. Global Credential to All Adidas Platforms – User Experience

checkout-canary

1

session

Glass

required

Site Loading

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

dwac_*

1

session

SFCC

required

Site Loading

The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

geo_coordinates

1

1 day

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

LastPageUpdateTimestamp

1

24 hours

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

ts

3

3 years

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

ts_c

3

3 years

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

tsrce

3

1 year

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

userIsLogged

1

2 hours

Glass

required

User Identification and Authentication

The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not)

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.c. Global Credential to All Adidas Platforms – User Experience

onesite_country

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

onesite_language

1

session

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

onesite_market

1

session

SFCC

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

pagecontext_cookies

1

session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.c. Global Credential to All Adidas Platforms – User Experience

x-pp-s

3

Session

Paypal

required

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

SID

3

24 months

Google

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

isCartPreviewShown

1

Session

Glass

required

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

_derived_epik

1

1 year

Pinterest

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_pinterest_ct_ua

3

12 months

Pinterest

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_clck

1

2 years

Microsoft

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_clsk

1

1 day

Microsoft

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_fbp

3

90 days

Facebook

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_pin_unauth

1

12 months

Pinterest

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_scid

1

15 months

Snap

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_uetsid

1

24 hours

Bing

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_uetvid

1

15 days

Bing

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

ANONCHK

3

1 year

Microsoft

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

IDE

3

14 months

Google

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

muc_ads

3

2 years

Twitter

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

MUID

3

14 months

Bing

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

personalization_id

3

24 months

Twitter

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

sc_at

3

8 months

Snap

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

SM

3

Session

Microsoft

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

SRM_B

3

13 months

Bing

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

TDCPM

3

1 year

Tradedesk

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

TDID

3

1 year

Tradedesk

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

X-AB

3

24 hours

Snap

marketing

3rd-Party Advertising

the technology is used to share consumer data collected with third-party (non-adidas) advertising platforms and publishers.  For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_ga

1

24 months

Google Analytics

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

_ga_*

1

2 years

Google Analytics

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

_ga_4DGGV4HV95

1

2 years

Google Analytics

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

TAPID

3

1 year

Tealium

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

tcs.google_cver

3

6 months

Tealium

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

tcs.google_gid

3

6 months

Tealium

marketing

Behaviour Tracking - MARKETING

The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream)

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

_gat_tealium_0

1

30 minutes

Google Analytics

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

_gcl_au

1

90 days

Google Analytics

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

_gid

1

24 hours

Google Analytics

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-Consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-Legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-Consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
-Legitimate interest - 5.4.a. adiClub Membership Administration
-legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

igodigitalst_10964987

3

1 hour

Salesforce

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

igodigitalstdomain

3

1 hour

Salesforce

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

igodigitaltc2

3

10 years

Salesforce

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

-consent - 5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
-legitimate interest - 5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
-consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

QuantumMetricEnabled

1

Session

Quantum Metric

marketing

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

consent

legitimate interest - 5.5.a. Product Research and Development

ku1-sid

1

Session

Klarna

marketing

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

ku1-vid

1

17 months

Klarna

marketing

Payment

The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

cuid

3

90 days

Celtra

marketing

Serving Ads

The technology is used to help serve adidas and/or third-party partner advertisements to consumers.

consent

consent - 5.3.c. Targeted Messages On 3rd-Party Advertising Platforms

BrowserId_sec

3

1 year

Salesforce

required

Customer Service

The technology is used by and for the purposes of customer service

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -  5.2.k. Customer Service

BVBRANDID

1

12 months

Bazaarvoice

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

BVBRANDSID

1

1 hour

Bazaarvoice

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

BVID

3

1 year

Bazaarvoice

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

BVSID

3

1 hour

Bazaarvoice

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

QSI_HistorySession

1

session

Qualtrics

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

RES_SESSIONID

1

1 hour

Certona

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

RES_TRACKINGID

1

15 months

Certona

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

ResonanceSegment

1

60 days

Certona

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

connect.sid

3

1 year

FitAnalytics

functional

Shopping and Browsing Experience Enrichment

The  technology is used to improve user browsing and shopping experience. For example, use of virtual fitting technologies, or help to remember items in the shopping cart, or helping users locate the closest store.

consent

Legitimate Interest -  5.2.f. Enrichment and Improvement of your Digital Shopping Experience

fita.config

3

2 years

FitAnalytics

functional

Shopping and Browsing Experience Enrichment

The  technology is used to improve user browsing and shopping experience. For example, use of virtual fitting technologies, or help to remember items in the shopping cart, or helping users locate the closest store.

consent

Legitimate Interest -  5.2.f. Enrichment and Improvement of your Digital Shopping Experience

customer_hashed_email_pers

1

12 months

Tealium

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

euci_persisted

1

12 months

Tealium

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

fita.sid.adidas

1

1 year

FitAnalytics

functional

Shopping and Browsing Experience Enrichment

The  technology is used to improve user browsing and shopping experience. For example, use of virtual fitting technologies, or help to remember items in the shopping cart, or helping users locate the closest store.

consent

Legitimate Interest -  5.2.f. Enrichment and Improvement of your Digital Shopping Experience

AMCV_7ADA401053CCF9130A490D4C%40AdobeOrg

1

24 months

Adobe Analytics

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

s_pers

1

30 days

Adobe Analytics

functional

Non-Marketing Site/App Business Analytics

The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.

consent

legitimate interest - 5.5.a. Product Research and Development

language

1

Session

Salesforce

required

Customer Service

The technology is used by and for the purposes of customer service

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -  5.2.k. Customer Service

notice_preferences

1

12 months

Glass

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

UserSignUpAndSave

1

12 months

Glass

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

utag_main

1

12 months

Tealium

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

wishlist

1

1 year

Glass

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

mt.v

1

2 years

Monetate

functional

Marketing Performance Analytics

The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest - 5.2.f. Enrichment and Improvement of your Digital Shopping Experience

RT

1

7 days

mPulse

functional

Site Diagnostics and Analytics

The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation

restoreBasketUrl

1

12 months

Glass

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

performance of a contract - 5.2.e. Sales of adidas Products - Online and Off-Line Order

sfdc-stream

1

3 hours

Salesforce

required

Customer Service

The technology is used by and for the purposes of customer service

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -  5.2.k. Customer Service

newsletterShownOnVisit

1

1 year

Glass

functional

Essential Functions Enabler

The technology is essential to enable a user to move around the site/app and use its features.  For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app

this cookie is necessary so that adidas can provide a service explicitly requested by the user

legitimate interest -5.2.a. Site Operation and App Operation